EXPANDING FRUIT PRODUCT MARKET THROUGH BRAND, SALES AND DISTRIBUTION CHANNEL AND PRODUCT QUALITY

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Brand Reputation, Warranty, and Product Quality

When product quality is unobservable to consumers, a manufacturer can convey the quality information using signals such as warranty and brand reputation. The purpose of this paper is to study the interactions between warranty, brand reputation, and product quality, and to examine the quality signaling strategies. We model a monopolist who tries to convey unobservable product quality to heteroge...

متن کامل

Product Quality and Market Size∗

Urban economists generally understand cities to balance negative externalities of congestion against the positive effects of agglomeration on productivity and consumers (Henderson, 1969). It is commonly assumed that that agglomeration promotes product variety. Here we explore a related but distinct effect on consumers, the effect of agglomeration (or city size) on product quality. This question...

متن کامل

Product Quality and Market Size1

Do larger markets offer better products? The question has implications both for theories of cities and for theories of market organization. We document that in the restaurant industry, where quality is produced largely with variable costs, the range of qualities on offer increases in market size, with each product maintaining a small market share. In daily newspapers, where quality is produced ...

متن کامل

Product and Brand Positioning

Second, companies cannot position brands in isolation; they must be positioned relative to one or more competitors. By nature, human beings learn by making comparisons. When we learn new information, one way we remember and use that information is by mentally comparing it to existing information. Therefore, it’s only natural for people to develop perceptions of one brand that are relative to ot...

متن کامل

The Market Evolution and Sales Takeoff of Product Innovations

In contrast to the prevailing supply-side explanation that price decreases are the key driver of a sales take-off, we argue that outward shifting supply and demand curves lead to market take-off. Our fundamental idea is that sales in new markets are initially low since the first commercialized forms of new innovations are primitive. Then, as new firms enter, actual and perceived product quality...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Science and Technology Development Journal

سال: 2014

ISSN: 1859-0128,1859-0128

DOI: 10.32508/stdj.v17i4.1539